The Daily Grind Video

Rita Ora is back at it with DKNY.

After Cara Delevingne’s bestie snatched the throne as the new face of DKNY, Rita’s back for a second round. The UK songstress was spotted shutting down Times Square once again, and rumor has it this time, she’s tapped as the face of their brand new fragrance franchise.

For the shoot, Rita donned two different moto jackets and a whole heap of silver accessories while giving the brand a look at her modeling skills (of which we get plenty of exposure to on Instagram). We also got a glimpse at some of DKNY’s goodies.

Naturally, the shoot features all things NYC, which always unabashedly includes yellow cabs and equally as aggressive spectators, as well as an array of lights. Rita stayed warm between shoots, and rocked her signature red lip.

Gorg as usual. We’ll be waiting for the finished product.