Despite rumors that Pharrell Williams was joining forces with adidas, he already has another fashion brand under his belt. Well into the best year of his life, Pharrell has teamed up with the Japanese casual wear store Uniqlo to launch a new collection in association with his I Am Other creative collective.
According to reports, the range will include men’s and women’s t-shirts and caps and goes on sale next month. And of course, there has to be music involved. He will also appear in the collection’s television advert, with a track from his new album G I R L providing the soundtrack.
The partnership will be a part of Uniqlo’s UT t-shirt line, which is to receive a brand overhaul and be relaunched as The New Model T. Pharrell’s latest fashion project will be available in 14 different countries around the world, including the UK, from mid-April.