The Daily Grind Video

We’ll never be royals, but our prayers have finally been answered. Our Lorde and vampy savior is here to wash away a season of what normally consists of bold and bright colors and raise our spirits with the first look at her upcoming collaboration with MAC cosmetics.

The first campaign picture has been revealed starring the glamorously gloomy girl in none other than a dark plum lipstick, as expected. The shade is a part of the two-piece mini collection and named after her super-successful debut album, Pure Heroine.

It looks pretty similar to other MAC cult colors and can best be described as a blend between Cyber and Heroine. Along with the $16 lipstick that’s as deep as her lyrics are, there will be a $19 Penultimate eyeliner that, judging by her photo, has the precision for the purrrfect cat eye. So, yes, we need that meow.

Best believe we’ll have our credit cards ready come June 5, when the collection launches online and in MAC’s Times Square and Fifth Avenue stores, and you can bet your bottom dollar that it’s going to go quickly.


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