The Daily Grind Video

Yesterday, Rocawear announced that Fabolous will star in the Hollywood 2014 multi-media marketing campaign for Rocawear BLAK.

Rocawear BLAK is the evolution of the famed brand, inspired by street wear, music, and today’s popular culture. This line is a fresh slate for the brand, and it is targeted towards the young, style-consciuos, male consumer.

“When I was asked to be a part of the Rocawear BLAK campaign, it was a no brainer for me.  I’m all about being authentic and that is what this brand stands for,” said Fabolous.  “The Rocawear BLAK collection has a fresh point-of-view and I’m excited to be a part of it.”

As he was crowned, the Young OG tries to continuously move fashion and sneaker culture forward through his unique personal style. The modern fabrications and trend-right aesthetic that can be found throughout the entire Rocawear BLAK collection is complementary of Fabolous’ progressive point-of-view. And given the brand’s deep roots in music, Fabolous is a great spokesperson for the line.

“We are thrilled to welcome Fabolous to the Rocawear family,” said Rodney Hutton, Executive Vice President of Men’s Brands at Iconix Brand Group.  “The evolution of his career – from his early success leading up to his next album release – shows tremendous growth and maturity.  Fabolous embodies the very essence of authentic branding, illustrated by his ability to evolve and remain relevant while staying true to his roots.  He is the perfect choice to debut the Rocawear BLAK campaign.”

In addition to all of this, Fabolous is featured in the BLAK is the New Black anthem video. Check out the video below, and when the line launches this Holiday season, be sure to check it out at a major department or specialty store near you.


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