The Daily Grind Video

Contrary to popular belief, Disney World is not the happiest place on earth. It’s Target. Because, duh.

Aside from being your one-stop shop for all the things you didn’t know you needed when you walked into its automatic sliding doors just to pick up a tube of toothpaste, it’s now one-upped its awesomeness a little over a month after signing a legal brief in support of marriage equality for same-sex couples.

This week, Target released a new ad for its Made to Matter collection, featuring two gay dads painting with their precious baby boy. This is the second time a same-sex couple has been spotlighted in their ads, the first of which was back in 2011.

Check out the 30-second spot up top.