Two dozen NFL players say “No More” in a PSA highlighting domestic violence and sexual assault.
The ad campaign is part of the NFL’s attempt to address recent high-profile abuse cases involving players Adrian Peterson and Ray Rice, who were both indefinitely suspended from the league.
From NOMORE.org:
The new PSAs are the result of an unprecedented collaboration of celebrities, athletes, corporations, foundations and service providers who have donated their resources to bring these hidden issues into the public eye in a way that has never been done before. The creative development, production and airtime involved in this new campaign amount to millions in work hours and advertising dollars.
The new “NFL Players Say NO MORE” PSAs are centered around the first, unifying symbol (like the red AIDS ribbon), and bystander engagement movement for domestic violence and sexual assault, called NO MORE, which is supported by hundreds of national and local groups that are working to end domestic violence and sexual assault in the United States.
In recent months, the NFL has faced criticism of their handling of domestic abuse and sexual assault cases. This PSA is the NFL’s latest attempt at acknowledging violence and assault concerns since the creation of a women-led “social responsibility” team.
The team, led by NFL Vice President of Community Affairs Anna Isaacson and three other domestic violence and sexual assault advisers, was formed to evaluate incidents of domestic violence and sexual assault within the league and educate players on these issues.
The PSA also addresses the public’s attitude towards domestic violence and sexual assault survivors. It’s set to premiere during Thursday Night Football on Oct 23.
SOURCE: Buzzfeed, NOMORE.org | VIDEO SOURCE: YOUTUBE
