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Protestors in Ferguson, Mo. and around the nation have shifted their focus from highways and police stations to where it really matters — retailers’ pockets.

Demonstrators began targeting Black Friday sales at major retailers in an effort to make a statement about who has the most buying power in the nation — a tactic that also doubles as a way to express disappointment with the grand jury decision not to indict police officer Darren Wilson for the shooting death of unarmed teenager Michael Brown.

As the Thanksgiving holiday approached, Wilson revealed in an ABC interview that he and his new wife were expecting a baby. The 6-year police veteran also said he had a clear conscience about killing the black teenager.

Sadly, Brown’s family had to spend their first Thanksgiving without their son. This photo, taken of Michael Brown Sr. and some of Brown’s siblings, was distributed as a reminder that a seat at their family table remained empty over the holiday — and a reminder that families nationwide are mourning the deaths of relatives at the hands of police violence. The photo appeared on Twitter with the hashtag #StolenLives.

In response, demonstrators marching in Brown’s name made sure their voices were heard following the holiday in protest of the biggest shopping day of the year.

From Reuters:

Kicking off their latest strategy inside a Walmart in another nearby suburb of St. Louis, about 75 demonstrators protested peacefully, chanting “Hands up, don’t shoot!”, bemusing bargain-hunters pushing their brimming shopping carts. They dispersed peacefully when ordered by a small group of police, moving on to a Target store where they staged a similar demonstration. More protests were planned for Friday. Before heading in convoy to Walmart late on Thursday, a group of some 100 demonstrators ate Thanksgiving dinner, sang, prayed and discussed their new strategy in the basement of a St. Louis church. “We are bruised but not broken,” said Cathy Daniels, a woman known to the activists as “Momma Cat” who prepared the food. “We are regrouping. We are not going to take this lying down.”

Those in support of Brown also took to Twitter and Instagram to urge others to participate in what activists are calling “Black Out Friday.”

And demonstrators on the scene showed the impact of the action via social media.

We’ll keep you updated with the latest.

SOURCE: Reuters, Twitter | PHOTO CREDIT: Getty, Twitter

Protests In Ferguson Following No Indictment For Darren Wilson (PHOTOS)
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