The Daily Grind Video

G-Shock’s Camo Ball was the place to be in New York City last night.

The luxury watch brand celebrated the release of their GA100CM and GDX6900TC camouflage watches at New York City’s swanky event space Center548. The invite-only fete required style icons and industry insiders to creatively incorporate at least one item of camouflage into their fashionably fresh attire.

While DJ Wonder and DJ SOSUPERSAM pumped out energetic sets on the 1s and 2s, partygoers sipped custom cocktails and ice-cold beer as they reviewed G-Shock’s newest release.

The night was filled with quite a few highlights. Not only did G-Shock share a floor-to-ceiling timeline of the history of camouflage, but they also incorporated actual military cargo, including a camouflaged photo booth. Elle Varner and DJ/socialite Jasmine Solano also partied with guests while enjoying a diverse platter of intricate hors d’oeuvres.

Check out last night’s event below.

PHOTO CREDIT: Dorothy Hong

The G-Shock Camo Ball In New York City
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