The Daily Grind Video

Balmain is keeping fashion in the family, and the family in fashion.

As of today, the high-end fashion brand gave Instagram followers an inside look at their Fall 2015 men’s and women’s sibling ads, inspired by last season’s men’s campaign picturing Kim Kardashian West and Kanye West mid-embrace. These photos are nothing short of intimate, either… Check out Kendall and Kylie Jenner above.

After photographing arguably the most popular celebrity couple on the planet, Balmain’s creative director Olivier Rousteing fell in love with the togetherness and intimacy captured in the husband-and-wife shoot. He was extremely pleased to have a similar experience when shooting sisters Kendall and Kylie Jenner, along with Joan and Erica Smalls, and said they proved equally moving to photograph.

He told Style:

“Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support, and love that family members can provide to one another.”

The Smalls sisters embraced their power while sporting two of Rousteing’s slinky black-and-gold looks. Of course, older sister and highly renowned fashion model Joan Smalls looks absolutely stunning, but her sister is giving her a run for her money. We’re looking forward to seeing more of the sisters, and of Erica, in the future.

SOURCE: Style | PHOTO CREDIT: Instagram

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