The Daily Grind Video

It’s a bird…it’s a plane…it’s an anthropomorphized pineapple wearing dope clothes…

Nah, chill, fam; it’s The Weeknd outfitted in ‘Ye‘s much anticipated Yeezy Season 1 for Adidas collection in GQ‘s September Issue.

GQ notes that it’s only The Weeknd’s third-ever full length interview, so when someone speaks this little, people tend to listen up.

Some interesting tidbits from the preview of the story:

In 2013 you told Complex that you rarely do interviews because you “have nothing to say” and are “the most boring person to talk to.” Do you still feel that way? Why have you avoided talking about your music—and yourself—so far?

I think I really avoided questions because I felt uncomfortable. I get naturally uncomfortable when I’m put under a magnifying glass. I think when I said I had nothing interesting to talk about, it was just instinct, I was dodging the question. I think I’m a little less awkward now.

There was a shocking level of honesty in the early mixtape lyrics. Can you be that honest now that you’re all over the radio?

All of my music is honest. When I write, I write about my surroundings. Sometimes it’s light and sometimes it gets very dark. With this album I’ve learned to balance them out and evolve my sound.

People have straight-up told me that your songs are too creepy for them—too dark, too druggy, too sexually explicit. How does that make you feel?

It makes me feel good. How much is too much? Some people love PG horror movies and some people love R rated horror movies.

Congratulations are also due to the Canadian crooner on landing the song of the summer with “Can’t Feel My Face.” He “Earned It,” for sure.

Click here to see more photos of The Weeknd in Kanye’s designs.


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