The super producer is promoting the picture book on his popular YouTube page, i am Other. In this adorable video, Pharrell asks kids why they love to read. One little girl sums it up pretty nicely (peep the vid above): “I get to explore and see what I can find in the books and learn something from it.”
The social media buzz around the book will no doubt spark the interest of many young readers, and comes with a great cause. Any time the #ReadHAPPY hashtag is used on Twitter, Facebook, or Instagram, a book will be donated to a child through the First Book nonprofit group.
Pharrell has said he hopes his book will “resonate” with young readers:
“I love what I do and am grateful to all the people who felt that ‘Happy’ resonated with them. My hope is that this book inspires a child’s imagination and creativity and that it teaches the importance of being happy and true to yourself.”
The Happy children’s book will be released on October 6. Find it here.
SOURCE: i am Other | PHOTO CREDIT: Getty