The Daily Grind Video

We’re constantly keeping our eyes open for dope brands to share with our audience and today, we bring you Profound Aesthetic.

The Soho, NYC-based streetwear brand offers a selection of contemporary pieces including basic tees, elongated hoodies, and a variety of stylish jackets as modeled by Bradley Soileau above. In addition to their raw-cut hemlines, our favorite aspect of Profound Aesthetic has to be the color palette.

We’re a big fan of muted, earthy tones and Profound implements this aesthetic perfectly in Part 2 of their Basics collection. Check out images from the new lookbook, shot by Edgy Ellis and modeled by her and boyfriend Nick Hadad, below.

You’ll want to get up on this brand now. Visit them on Instagram @ProfoundCo and if you like what you see, click here to purchase.

SOURCE & PHOTO CREDIT: Profound Aesthetic

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