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Khloe Kardashian has bounced back from her cancelled talk show to announce a new venture.

The reality star will be launching her very own denim brand, The GA Project, with the mission of promoting body positivity through “embracing the body you were given.”

It’s no secret that Khloe has struggled with body image issues. Since dropping major pounds and whipping herself into the best shape of her life, the 31-year old’s signature style has consisted of fitted jeans that perfectly hug her newfound curves.

While she already has a stake in fashion through the collaborative Kardashian Kollection line she shares with her sisters, this will be Khlo’s first solo line. Details remain scarce on The GA Project but for now, Khloe is scouting women to appear in the brand’s first campaign.

SOURCE: Complex | PHOTO CREDIT: Splash, Instagram

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