The Daily Grind Video

Natural beauty at its finest.

Earlier this week, Alicia Keys penned a powerful essay for Lenny in which she discussed the pressure women face to uphold beauty standards and vowed to stop covering up.

Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” Alicia wrote.

She already appears to be upholding her vow.

In the short time since her Lenny piece was published, Alicia has posed bare-faced for Fault magazine and the spread has prompted a new hashtag on Twitter. #NoMakeup inspires fans to share their au naturel selfies.

According to Alicia, the movement started from a photo shoot she did with photographer Paola Kudacki for her new album.

Huffington Post reports:

Keys, who arrived on-set from the gym with no makeup on and a sweatshirt — a look she called  a “quick run-to-the-shoot-so-I-can-get-ready look” — ended up staying in that exact look for the shoot. 

“I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she said of the experience.

We couldn’t agree more.

SOURCE: Huffington Post | PHOTO CREDIT: Instagram

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