The outlet will house a Starbucks Reserve Roastery dedicated to specialty beans and brewing methods. To help customers understand the more complicated processes, an augmented-reality app can be downloaded that will give you a tour of the store’s equipment.
For instance, if you point your phone at a copper cask, it will show you how beans are transported there, along with a video of what happens once they’re inside the cask. Customers will get “virtual badges” once they complete the tour, which will allow them to earn a “custom Roastery” photo filter for their next selfie.
