The Money Is In The Influence

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Source: WENN

How did Rocawear and other brands end up doing so well? It was all about the influence. Biggs played a big part in convincing Jay-Z to always name drop their brands, and other luxury brands, in his music. This played a huge role in the amount of money Roc-A-Fella would bring in. It’s something that Jay-Z still keeps with him today.

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