It’s All About The People

Though his times with Roc-A-Fella and Rocawear are long gone, Biggs has still managed to make millions by just by just being in tune with what the everyday person is into.  He deals with merchants who seek to new markets and helps keep them up to date on the hottest trends.

“I go to the ground level and I want to figure out what’s happening with the everyday people. What are they wearing? What are they talking about? What are they drinking? What are they listening to? Then you can figure out what’s happening in the marketplace.”



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