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Competitors beware! Apple is coming!  

Last night, The Wall Street Journal reported that Apple is trying to launch their own streaming music service, similar to the ones that Pandora and Spotify have. 

Like Pandora and Spotify, the service should be free, so there will probably be some advertisements.

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One of the cool things that The New York Times is reporting is that users might be able to link the service to their iTunes, and the service will create radio stations based on songs users own.

Apple is reportedly already negotiating with the major record labels for the service. 

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It’s an interesting turn for Apple. Years ago, Apple’s deceased chief executive Steve Jobs dismissed the possibility of a streaming service, saying that people wanted to own songs, not rent them. Add that to the fact that, according to the Wall Street Journal, Pandora has never turned a profit, and it’s a curious decision by Macintosh.

But, if we learned one thing when it comes to tech stuff, it’s to never question Apple.

SOURCES: TheWallStreetJournalNYTimes