Rita Ora isn’t just a singer, songwriter, and entertainer. After teaming up with Adidas, she became a designer and a superstar, too. Along with the handful of capsule collections she’s been working on for the German brand, the British babe’s been able to put her own spin on the iconic Superstar sneaker before revealing what that title really […]

We’ve finally managed to get that infectious tune of his out of our heads—oh wait, it’s back—and after what was his happiest year to date, the season of Pharrell extends into the New Year. The anti-aging enigma covers the January issue of L’Officiel Hommes Italia, created in collaboration with creative director Pierpaolo Ferrari and contemporary artist Maurizio Cattelan. The […]

It’s not cheap being a sneakerhead nowadays. Well, it was never really cheap. But, prices for a decent pair of men’s sneakers are at an astronomical high. Just think: a major new release will run you fellas anywhere from $150 to $250. (Retros are usually a little more affordable — around the $90 to $120 mark.) […]

With only one month left in the year, Yeezus has yet to bless us with a new album, let alone single, or his highly anticipated collection with Adidas. Month after month, we’ve been teased with little bits and pieces of a new track here, an alleged model of a sneaker there, but word on the street […]

He doesn’t f*ck with you, but you want to know what Big Sean does f*ck with? The Adidas Yeezi. Earlier this month, an allegedly leaked photo of Kanye West with his new shoe started making its rounds, and the Internet wasn’t exactly sure how to feel about them. But rest assured they’re the best ones yet, […]

Hold up. We ain’t trying to stunt, man: but the Yeezys jumped over the Jumpman. Well, technically it used to be the Yeezys – the popular Nike shoe. Now it’s the Adidas Yeezis. And last night we got to see a quick glimpse of the new shoe, which is expected to drop this winter. Now admittedly…reaction was mixed. From the […]

Imagine one flight passenger’s surprise when he sat behind Kanye West as he whipped this out. No, we’re not talking about his, um, snake. Rather, it was what appears to be the highly-anticipated Yeezi shoe. After a photo surfaced on Monday from a display of Adidas HQ with a plaque indicating that Mr. West would drop his shoe […]

He just got a call like, “Where are you, Yeezys??!” We hope you’ve been saving up your pennies because if the rumors are true, you’re going to need them, like really, really soon. If you’ve been keeping up with Kanye West, you, too, have been waiting all year long on the highly-anticipated release of the Yeezy […]

When he’s not creating the year’s catchiest tunes, Pharrell Williams is clearly using his star power for deeper purposes. What could be better than “Happy,” you might ask? Well, the legendary producer-turned-performer has now teamed up with Adidas to launch an equality campaign. The campaign features a diverse cast standing on a field in two […]

Is it too early to be making Christmas wish lists yet? No? Because this, we want this. Just when we thought there was nothing that could top his one-of-one Stan Smith Adidas covered in Swarovski crystals, Pharrell drops this gem—actually, 5,000 of them. For a show during his Dear Girl tour, the hitmaker-slash-anti-aging-enigma hit the stage in another blinged-out […]

Not gonna lie, we have an affinity for all black everything, but now thanks to Pharrell, we want to get a taste of the rainbow in our wardrobe. Last month, the superstar singer/songwriter/producer/vampire dropped his Stan Smith “Solids,” a capsule collection for Adidas, and it looks like he’s mastering monochrome yet again, this time with the […]

It’s been a long time since Pharrell, superstar singer/songwriter/producer/vampire, announced his upcoming collaboration with Adidas, and at long last, it’s almost here. If you know anything about Skateboard P, you know everything he touches turns to gold—or platinum—and based on this first look at his capsule collection, it’s a real winner. The Stan Smith “Solids” pack […]