Justin Bieber is back in the headlines. This time around it’s not for the Bieb’s music, but for his style. The 18-year-old heartthrob has forged a two-year partnership with adidas’ NEO fashion brand. VIDEO: Justin Bieber & Nicki Minaj “Beauty And A Beat” The “Beauty and a Beat” singer will be the spokesperson for NEO’s “Live Your Style” campaign. To […]

The Olympics are here again, so you can be sure to see tons of Olympic merchandise in celebration of the 2012 Olympic games! adidas Originals went deep into the Olympic Museum archives to come up with a collection of tees in conjunction with the 2012 Olympic Games in London 2012. PHOTOS: Gap Joins The Olympic […]

Jeremy Scott is known for his unique and crazy designs, and his Fall/Winter 2012 collection with adidas Originals stays true to that. STORY: Slave Sneakers? Not Mr. Scott! Jeremy Says Pulled Sneakers Were Innocent Fun Jeremy and adidas released the lookbook for the collection and it’s definitely not filled with the gloomy colors associated with […]

With the help of UNDFTD’s co-founder, James Bond, David Beckham is back with for the fall/winter 2012 season with a whole new selection of goodies for your wardrobe. PHOTOS: The Adidas “Handcuff” JS Roundhouse Mid Gets The Boot A lot of the pieces are key staples that anyone can use, like hoodies, t-shirts and sweatpants, […]

In ‘people are overly sensitive’ news, the Adidas “Handcuff” JS Roundhouse Mid will not be released, after several negative comments that the removable cuff that comes with the shoe was reminiscent of a shackle used for slavery. PHOTOS: Nicki Minaj Struts Her Stuff In Brooklyn For Jeremy Scott’s New Adidas Collection Had people done any […]

Adidas has really figured out how to make their way back onto the “cool kids” radar.  Previous collections have included collaborations with Katy Perry, David Beckham, James Bond (of Undefeated) and of course Jeremy Scott.  The most recent collaboration is with one of the coolest boutiques around, Opening Ceremony. VIDEO: Katy Perry Goes “All In” […]

Katy Perry looks like one hot fitness instructor in the latest Adidas campaign! The “Part of Me” singer shows off her amazingly toned midsection in the latest campaign for the Adidas sports bra. VIDEO: Katy Perry Gives The World A “Part Of Me” On “American Idol” In the advertisement, Katy dons a pair of bright pink […]

Our immediate thought after a first look at Katy Perry’s Adidas campaign: this is a good look for the sometimes semi-sickly sweet pop star!  PHOTOS: Katy Perry’s Nail Artist Launches Minx Line! The “Part of Me” singer teamed up with heavy hitters Derrick Rose, David Beckham and Adidas spokesperson Lionel Messi for a proper promo […]

Every year McDonald’s manages to find the nation’s most elite players from their high school’s senior class for the All American game.  With 21 of its 24 players in the top 30 of the ESPNU 100, this year’s game is sure to be must-see TV event when East and West clash on March 28th. But […]

Collaborators David Beckham and James Bond are no strangers to performance products, but when you mix a great performance shoe without sacrificing the need for style, you officially have a winner. This is what the two have accomplished in the DB Mega Torsion Flex Climacool, Beckham’s new shoe for adidas. SNEAK PEEK: Jeremy Scott x Adidas Originals S/S […]

On the heels of a $94.8 million contract extension with the Bulls, superstar athlete Derrick Rose has something else to look forward to: a $250 million deal with Adidas. STORY: NBA baller Derrick Rose and Friend Stopped  According to reports, Rose’s new shoe deal with Adidas will “easily crack nine figures” and reach the figure […]

The long running relationship with Jeremy Scott and Adidas continues into the Spring/Summer 2012 season and it’s pretty cool! The collection’s themes include animal prints, chord symbols, vintage Americana and metal studs. Like all of Scott’s projects, the clothing has the eccentric, oversized aesthetic that fans are used to. STORY: Jeremy Scott & Adidas Go Ape […]