Pharrell Williams will be the recipient of the CFDA’s 2015 Fashion Icon of the Year award. Here’s why that shouldn’t surprise you. Since we were first introduced to Pharrell in the early 2000s, he’s been setting trends, whether you realized it or not. Before there were Yeezys, there were Ice Creams, and Pharrell beat Lil […]

More often than not, it seems like some of the dopest shoes are always just for the fellas – unless we ladies happen to find a very rare pair that actually comes in our size. Usually, that doesn’t happen. But leave it Pharrell to make us all happy with his latest collaboration from Bee Line for Billionaire […]

Pharrell Williams is taking a page out of King Beyonce‘s book, as he’s just launched his Billionaire Boys Club clothing line on the mobile shopping app, Spring. With a new set of hoodies available exclusively on the app – a retail therapy godsend that features secret sample sales, one-of-a-kinds, and best sellers curated by top […]

Billionaire Boys Club is teaming up with The Weeknd’s XO clothing line to create a line of limited edition items celebrating the musician’s latest tour. Each item purchased will grant shoppers an automatic entry into a contest that allows them the chance to score tickets and backstage passes to meet The Weeknd at his “Legends […]

We can’t remember a time when Pharrell wasn’t grinding. And when he’s not playing the role of music mogul, he’s in the design studio putting in work on his three streetwear lines. The mastermind behind Billionaire Boys Club, Ice Cream and Bee Line with esteemed designer Mark McNairy, Pharrell Williams is more than just a rapper […]

Leave it to Pharrell to break the traditional rules of matching and turn it into a creative mix that we never thought we’d love. The conversely talented musician and style guru, Pharrell Williams is serving up something fresh from the Billionaire Boys Club kitchen, as snapshots from the line’s Fall/Holiday 2013 lookbook were released this week. For the line, formally labeled as the […]