The Daily Grind Video
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We can’t remember a time when Pharrell wasn’t grinding. And when he’s not playing the role of music mogul, he’s in the design studio putting in work on his three streetwear lines.

The mastermind behind Billionaire Boys Club, Ice Cream and Bee Line with esteemed designer Mark McNairy, Pharrell Williams is more than just a rapper who lends his name to a clothing brand – he’s one of the very few who are involved in the whole process, from drafting designs at the start, to donning them non-stop after production.

During the BBC launch of the Spring/Summer 2014 collection at SEEK Berlin, Pharrell describes the line as a “traveling fashion diary interpretation of the things that I’ve seen,” and it’s clearly reflected in his style aesthetic.

His favorite piece of the three highly popular lines? From jeans to skullies, he just can’t pick one, and when everything has the quality that his clothes uphold, we completely understand.

Watch what else he has to say about working with the “genius” Mark McNairy and  listen to him talk about his lines in the video above.