SXSW 2016 is officially winding down, and what an epic week it's been. As Kanye West preps for Yeezy Season 3 to hit stores, he may be releasing a new sneaker as well. While shooting a video for his track with French Montana and Nas, ‘Ye was spotted wearing a never-before-seen pair of Yeezy Boosts. The kicks look to be a midtop version of the Boost 350 with an […]

Hong Kong just got its own beautiful Jordan Brand store; the largest in all of Asia.

While Kanye West has overstayed his welcome on Twitter, news of more Yeezys dropping is always welcome.

In the midst of yet another visionary stream of consciousness yesterday, Kanye West revealed that he apologized to Michael Jordan.

Drake's been part of the Jordan Family since late 2013, but it wasn't until his Super Bowl 50 commercial that we learned where his love for the brand came from.

With All Star weekend fast approaching, Nike has just unveiled their 2016 All Star collection inspired by Toronto’s “royal origins.” In this year’s line-up, the Lebron 13 features a leather tongue and the colorway is meant to symbolize the winter weather that the 6 has become known for. Also available is the pair of kicks that Kobe Bryant will lace-up […]

The OVO flagship store in L.A. is finally open. Remember when OVO frontman Drake teased the store's opening in December with that awkward trailer?