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Jessica Simpson only plays dumb on TV. Underneath that pile of hair is a woman who gave the public what they thought they wanted: a dumb blonde who didn’t know the difference between chicken and chicken of the sea.

PHOTOS: Jessica Simpson Amused by John Mayer

Simpson is laughing all the way to the bank. And it’s not because of record sales or her TV reality shows. No, she’s laughing all the way to the bank thanks to her clothing line: The Jessica Simpson Collection. The collection features, shoes, hats, sunglasses, trench coats and swimwear and is expected to rake in $1 billion by the end of the year. 

PHOTOS: Jessica Simpson Engaged

In an exclusive interview with NY Mag, Simpson explained that people, ordinary people, know they can not live the celebrity lifestyle but they can afford a piece of it. That affordable piece? The Jessica Simpson Collection, designed and marketed by a woman people can identify with.

 

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Jessica Simpson in NY magazine.

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Jessica Simpson in 2010 after her NY Fashion Week presentation.

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Swimwear from the Jessica Simpson Collection.

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Shoes from the Jessica Simpson Collection.

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Jessica Simpson on the cover of Esquire, 08.

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Jessica Simpson in Esquire magazine, 08.

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Jessica Simpson at the Ritz.

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Jessica Simpson.

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Jessica Simpson.