Reebok is releasing new sneakers for their Fall/Winter ‘10 New Classics and Woven Label collections. Terry Richardson, world-renowned photographer helped make this possible, working with Reebok on the shoot.
The photos will be used in an international PR campaign throughout Europe, the Middle East and Africa, and will also appear in many magazines. The sneakers are fitness and training sneakers but embody a vintage style.
They are classic Reeboks with a bit of modern day edge. Through Terry Richardson’s style and incorporating the New York style, Richardson manages to take the perfect pictures to fit the new image Reebok is trying to portray through the campaign.
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These are a preview of the New Classics from the upcoming collection.
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A preview of the Woven Label from the upcoming collection
