We recently reported that Diet Coke had officially named Jean Paul Gaultier as the creative director of their brand. It was the first time a fashion designer had been given such a title at a beverage company and they wanted to celebrate it with an entire campaign.
Initially there were three videos that came out leading up to the release of the collaborative bottles that the designer would be making for Diet Coke, however now we have the official unveiling!
The bottles come in a day and night version.
The day version is “wearing” the signature white/blue striped shirt, while the “night” version is in something a bit more … revealing.
You can take a look at both bottles in the ad campaign above and the commercial that actually includes yet a third bottle in the video below.