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With a man who wears as many proverbial hats in different industries as Russell Simmons, it is hard to keep up with his next business move, but we can guarantee you, this is one you’ll want to pay attention to!

The hip-hop mogul, yogi, and vegan entrepreneur is back at it with Argyleculture, and the entire team is putting in all the work necessary to make sure the world is introduced to their Urban Gentleman. 

PHOTOS: The Stars Come Out To Celebrate The Re-Launch Of Russell Simmons’ Argyleculture Brand

Uncle Rush is currently on the move ensuring the name on top of every urban elite’s list is Argyleculture Brand. Russell’s first stop was Tallahassee, Florida yesterday, where fans and fashion lovers were treated to an Arygleculture fashion show and a meet and greet with the man behind the brand. 

Today, Russ is onto his second stop at Belk’s department store in South Carolina, and the response prior to his arrival was good enough to completely sell out a couple of items from his line. 

VIDEO: Russell Simmons Shares The Inspiration Behind Argyleculture’s New Look

Russell and Argyleculture are on the move, and it is no secret that everything Russ puts his majestic touch to turns to gold. 

Check out the gallery above to see some of Russell’s photos from his travels with Argyleculture, and be sure to head to your local Macy’s or Belk’s to get your hands on the collection.