Doritos Bring People Back to Life! Tynesha Williams’ ‘House Sitting’ Doritos/Pepsi Max Crash the Superbowl Competition (VIDEO)
Every year Doritos/Pepsi Max host the Crash The Super Bowl challenge and this year ms. Tynesha Williams has landed in the top 10 finalist pool with her hilarious commercial entitled ‘House Sitting.’ Tynesha is one of only two females in the top 10 this year and the first black female finalist to make it to the top 10 in the five years Doritos has been conducting this contest.
GlobalGrind had the opportunity to talk with Tynesha about her favorite filmmakers, her aspirations as a black female director and why you should vote on the site for ‘House Sitting.’ Voting ends this Monday, January 31st.
Where did the idea for your ‘House Sitting’ commercial come from?
It was just one of those situations where I knew for the Superbowl it’s better if you have a laugh out loud moment. I came up with the laugh out loud moment and that was just based on Doritos and the flavor of Doritos. It has a powerful flavor so I said so I said if its that powerful, what can it do? What if it could bring a person back, so I came up with that joke and then i worked backwards and filled in the rest of the commercial.
You are the first black female finalist in the competition, how does that make you feel?
I did not know that, that is very exciting. I have aspirations to be a director and as far as black female directors go, there’s not a lot of exposure for us, so that’s very exciting to be on a national stage like this and maybe it will give me some exposure and launch my directing career for me.
How long have you been making films?
I am in advertising, i’ve been a creative director for about three years, but I’ve been in the busiess for 11 years. But I’ve always been in the creative arena. It’s actually where I first learned where I wanted to be a director was from being in advertising and even though I’ve been in this career for 11 years, I have never ever had a chance to be on the Superbowl. It’s really odd, people assume because I’ve been in the business that I’ve had a shot at this but never. It is a big deal for me on many levels, just being on the Superbowl is exciting and also the potential for getting into that acting career.
Have you made shorts or commercials in the past?
I entered another contest before this for a short, three years ago I entered, but this is the first commercial i’ve ever directed.
You have aspirations to be a filmmaker, who are some of your influences?
I have lots of favorites, I’m a Spike Lee fan, I love Martin Scorsese, (Quentin) Tarantino, Hitchcock. I’ve always been a film buff. But I hadn’t really considered being a director until I started getting in the creative field.
What are some of your favorite films, or is there a film people should be exposed to?
I have so many, it’s so hard to choose. Obviously there’s the classics like ‘Citizen Kane,’ I think watching a lot of Alfred Hitchcock films for young filmmakers is really a good way to learn about storytelling. he’s a great storyteller and he’s really good with the audience suspense and just the flow of the story. If you are someone who needs to learn about dialogue, I would say Spike (Lee) is one of the best and Tarantino, they are really good with natural conversations, so there’s lots of little film teachers I think you can have and those are some.
Would you aspire to make any films like Spike Lee or Tarantino, what do you think of the violence in Tarantino’s films?
I shouldn’t comment on that, because I don’t mind the