The Daily Grind Video


If we’ve learned anything from Kanye West’s collaboration with Nike on the Air Yeezys, it’s that Kanye likes to rock his designs with exclusivity; the type of exclusivity that boasts “I designed it, I made it and I am going to wear it while you still can only wish you had.” So, naturally his approach to the finished products of his design collaboration with A.P.C was no different. 

Kanye was spotted out in Beverly Hills yesterday living the Mr. Mom lifestyle, furniture shopping in his collaborative designs with the French fashion house. 

One of three pieces of the yet-to-be-released design of Kanye for A.P.C. is a short sleeve heather gray pullover hoodie with slits on the side. Just hours earlier, the second teaser image of the brand’s image made it’s way onto the net.

Kanye paired the look with a Fear of God LA heather grey tank, A.P.C. light blue denim jeans (which may or may not be a part of his design collection) and white Air Max 90 Hyperfuse sneakers.

The minimalism of the Kanye design doesn’t surprise us as ‘Ye has taken a departure from his previous “Kill Self” fashion moments in lieu of more basic pieces. 

We reported on the rumors of the collaboration that initially started back in February of 2011, when GQ sat down with A.P.C founder Jean Touitou for an interview that turned into a look at Kanye’s future fashion plans, and now we are getting a first look at what will be A.P.C x Kanye West before it hits A.P.C stores online at 10 a.m. on Sunday, July 14. 

Looks like those Red Octobers ‘Ye has been wearing are officially the step child to his newest designs.