When the first line of the collaboration between Kanye West and A.P.C. dropped last year, it basically broke the internet and sold out within a matter of minutes. And you better believe the same thing will happen come July 17, when the second and final collection drops. Style.com spoke to A.P.C.’s founder, Jean Touitou, who dished on some details […]

Fresh off going super cray in the club in Paris, Kanye West has decided to debut the second line for A.P.C. x Kanye during a capsule collection party on Saturday. Has Kanye finally found the fashion freedom he’s been yearning for? Billionaire Boys Club creative director Christopher Bevans and Fear of God’s Jerry Lorenzo attended the event and we got our hands on some […]

This part didn’t slip into Yeezy’s rants, but it looks like Mr. West is going to be behind the seams with Jean Touitou of A.P.C once again. The last time the pair was shoulder-to-shoulder, they produced an exorbitantly priced collaboration of Yeezy-approved basics that infamously included a $200 white t-shirt. According to Complex, the tidbit revealing […]

Just when you finally recover from purchasing that $250 A.P.C. hoodie, this happens. Fashion Yeezus has risen, again, as reports are circulating that Royal Baby George Of Cambridge has been gifted with some major swag from Kanye West. Several news outlets have reported that Kanye gifted the newest heir to the royal throne with mini-streetwear […]

“Don’t talk about style, I’ll embarrass you” Though proud papa Kanye has headed out West to spend time with girlfriend Kim and baby North in L.A., he has also been busy playing fashion designer – yet again. It’s rumored that Yeezus spent time in Milan last week to begin work on what may be his fashion rebuttal […]

Kanye West has managed to drop an album, a baby, a clothing collection and strong-arm a TMZ field reporter all in the last month, so clearly he has embodied the powers of Yeezus. But one person who fears no Yeezus, or any celebrity for that matter, is A.P.C founder Jean Touitou.  After collaborating on a two-year […]

Some of the funniest commercials on television in the few last years have arguably been the product of the Starburst “juicy contradiction.” “How can Starbursts be hard and juicy at the same time?”  Well, about the same way Kanye West can be dropping what some would label “conscious” rap with deep lyrics about being slaves to consumerism…and then […]

  If we’ve learned anything from Kanye West’s collaboration with Nike on the Air Yeezys, it’s that Kanye likes to rock his designs with exclusivity; the type of exclusivity that boasts “I designed it, I made it and I am going to wear it while you still can only wish you had.” So, naturally his […]

When Kanye West hit the pages of W Magazine late last month, he dropped a little gem that insinuated he would be returning to the design realm:  “I tried to come out of the gate going crazy. And it didn’t work. So now I have to somehow put out something that says, ‘I look sensible!’” A […]

You know what we love? Kanye West interviews.  It sounds pretty outlandish, but the best thing about Kanye chats is that you learn something new every time. In his latest with W Magazine, Kanye accepted that his fashion line Dw was a failure, but not because of any fault on his part, simply because the […]

We’re beginning to think that nobody collaborates with other brands as much as Nike does, and we may be right! The latest collaboration from the athletic giant is with French denim label A.P.C. After a lot of small teasers, we finally have a first look at the entire collection. PHOTOS: Kim Kardashian & Kanye Droppin’ Bread […]


My name is Michael ‘DJ M-Squared’ McPherson.  My father named me after Michael Jackson because of how great and iconic he was and the way he touched peoples lives.  I got the honor of actually meeting the Jackson family a few months ago in LA and was able to thank them for their major influence […]