The Daily Grind Video

Bongo just released images for its fall marketing campaign, featuring actress Vanessa Hudgens as the face of the brand. This is the fashion forward junior brand’s second time working with Hudgens and the results of this ad campaign are even more gorgeous and inspiring than before.

Each ad features the Spring Breakers actress in a selection of fall flannels, denim, and patterns fit for a trendy girl. Vanessa Hudgens looks absolutely flawless, showing off her glowing tan and mermaid hairstyle.

But get this; Vanessa’s modeling skills are not the only inspirational factor here. Bongo, who has also worked with big name spokespeople like Kim Kardashian and Nicole Richie, have taken a different approach this season. The brand put its stamp of approval on each ad, stating that it is 100 percent natural – all images have not been retouched or filtered with any editing tool. Essentially, we’re looking at the real Vanessa Hudgens.

Bongo’s inspirational ads serve as a platform for building confidence and pride in young girls. Hudgens agreed with the message and was happy to take part in the new movement:

“This is my second season working with Bongo and it’s been such a treat! The clothes really make me feel carefree and confident, which is why I love that the final ad images are unretouched. It’s so important for girls to remember that real beauty shines from within and I’m so proud that Bongo is choosing to send such a positive message with this campaign.”

The Bongo fall line will be sold in all Sears and Kmart stores. Check out the untouched, natural ads, and behind the scenes images and video from Bongo’s fall campaign with Vanessa Hudgens.


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