Kylie tried on a similar color for size at this year’s Coachella, though it was seemingly a wig. Perhaps she liked what she saw and wanted to take more permanent measures.
After conducting a thorough Instagram snoop, it appears she dyed it for real this time, as her darker roots show at the top of her head (see below). Though many have recently made a strong case for Kylie copycatting Kim, this seems to not be an instance in which she jacked Kim’s swag. Maybe she’ll take a cue from Kim’s blonde phase and switch to a more maintainable color in the coming weeks.
Keep doing you, Kylie.