Ice Bucket Challenge (2014)

The Ice Bucket or ALS Challenges was one of the first viral moments this decade that was actually for a cause — to promote awareness of the disease amyotrophic lateral sclerosis and encourage donations to research. The challenge? Dumping of a bucket of ice water over a person’s head and donate $10 to The ALS Association or skip the water and donate $100.

Everyone from Will Smith to Oprah participated and challenged their famous friends to get iced, or pay the price. In the Summer of 2015 alone, the Ice Bucket challenge raised $115 million.

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