Subscribe

A$AP Rocky has gone from Harlem to Hollywood and back again. 

Pretty Flacko is featured on the cover of the March issue of L’Uomo Vogue and he looks just as regal as you would expect while dressed in brands ranging from Bottega Veneta to Balenciaga for the Francesco Carrozzini-photographed spread.

PHOTOS: A$AP Rocky Brings His Purple Swag To The Cover Of L’UOMO Vogue

Costanzo Colombo Reiser got a chance to talk to A$AP Rocky for the accompanying article – particularly focusing on the rapper’s flair for fashion.

Check out some excerpts below:

On his feeling on today’s hip-hop:

“See, I love rap from the 90s, like Wu- Tang Clan or Bone Thugs-N-Harmony, and I honor all the pioneers of the genre who came before me. I think that, in a certain sense, we’re experiencing something similar to that period. But if the first half of the nineties was called the ‘Golden Age’, I want this period to be remembered as the ‘Platinum Age’ or ‘Diamond Age’. Currently, there’s a new artist movement that’s rewriting the rules of hip hop and I’m their leader, king, and emperor, that’s for sure. I’m the future of this genre.”

On his passion for his work:

“I can’t do anything about it: I’m what you see, absolutely genuine, and I believe in my value. On top of that, I’ve always been a fan of this music, and to know that I can produce it successfully now makes me very proud. Seeing that my songs directly affect the lives of my fans is gratifying because, in the end, music has to inspire and motivate people. With my music, I can change people’s mood and make them think. We’re talking about art: I myself realize its importance as such, and it is therefore natural that I work to create it and, consequently, that I am passionate and feel strongly about it.”

On the evolution of his style:

“I’ve always been interested in fashion, since when I was a kid and used to shop on 5th Avenue. But the real leap in quality occurred when I was 16 years old. I immediately loved Prada, Dolce & Gabbana, and Gucci. Nevertheless, my approach has always been spontaneous, based on a sort of fashion sense that lets me blend haute couture with streetwear. What’s most important to me is originality. I don’t have problems mixing things: I don’t care if the outfit is considered elegant or not. It’s my style. Period”.

PHOTOS: A$AP Rocky Closes Out The Hood By Air Show For NYFW

Check out pictures above, but for the full story head to the Vogue website here. For a behind the scenes video, click below. 

Stories From Our Partners at OkayPlayer