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Calling the latest Playboy ad campaign “tongue in cheek” may be a bit off-color, but that also may be just the type of thing that Playboy was looking to do when they went in this direction.

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Let’s face it, the print magazine business is a dying industry, so Playboy came up with a way to advertise and get their ads noticed. For those of you who are wondering; yes the ads do contain naked women, however in true Playboy fashion, they’ve found a way to make it tasteful, sexy and even a bit funny without showing any skin at all.

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Created by the South African edition of the iconic magazine, three print ads have been released – Deforestation, Silicon Valley and Crack Addiction. Use your imagination and try and figure out what piece of clothing the model is covering up before you look at the gallery above. Either way, make sure that you enjoy the latest ad campaign for Playboy Magazine in the gallery above.