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Argyleculture is back and ready to conquer the fashion world, and we aren’t just saying that because Russell is the Boss Man.

The brand was previously known for pastels and bold argyles, but Uncle Rush’s fashion line has toned the color palette down, constructed a better fit and has truly become what any well-dressed man desires.

PHOTOS: Better Than Ever: Russell Simmons’ Argyleculture Gets The Ultimate Revamp

Argyleculture is pleased to give fans the first behind the scenes look at the photo shoot for their line with this exclusive video. 

In addition to the first look at the line, check out Russell’s commentary on what has made Argyleculture what it is today.