One must encompass the selling power of a mastermind to be able to sell a fragrance named after a precious metal; guess that’s why Jay Z decided to call his first fragrance “Gold.” As if Jigga didn’t already have enough to juggle in his career, the rapper is crossing over into the new celebrity chartered […]

Who wouldn’t want to smell like Rihanna? With receiving endorsement after endorsement, it’s no wonder that Rihanna is coming out with another fragrance. The 25-year-old Bajan beauty recently shot a campaign commercial for her new “Rogue” fragrance, and she got extra glamorous for the occasion. In the video, RiRi says of the new scent: “People […]

We’ve seen the mini Nicki bottle, we’ve seen an Instagram teaser, and now we are getting a look at the official ad release of her fragrance, Minajesty. After the much celebrated release of her first fragrance, Pink Friday, Nicki is back with another clone of herself with her latest perfume bottle, and a royal photo shoot […]

Dj Khaled will definitely picking up a few of these to subside his Nicki Minaj obsession.  After the much celebrated release of her first fragrance, Pink Friday, Nicki is back with another clone of herself with her latest perfume bottle. As a prelude to her yet-to-be released new fragrance, Nicki took to her Instagram to reveal […]

Don’t get too comfortable, because the heat wave isn’t over quite yet! It’s not uncommon for David Beckham to exhibit his washboard abs for the eyes of women other than his posh wife Victoria, and in his new commercial for his “Classic” fragrance, he further sports his sexy – proving that we never need to hop […]

Watch out, Beyonce, Jay Z and Kanye West – Katy Perry is coming for that throne! In the latest campaign for her upcoming fragrance, the “E.T.” singer has set out to dismantle the king of the castle and take her place as her royal highness. Fans first got wind of “Killer Queen” back in May, and now […]

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That’s the gaze that keeps the Beliebers believing!  After taking to social media last week to release his new fragrance “The Key,” Justin Bieber launched a commercial teaser, and boy, he’s growing up to be one handsome man. Justin’s manager Scooter Braun tweeted: The video was released on Bieber’s YouTube channel entitled, “kidrauhl,” the very same channel that […]

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Finally. Katy Perry is gracing us with more details about her new fragrance, Killer Queen! Just when we couldn’t wait any longer, WWD caught up with the pop singer to get some fill in the blanks answered.  So what’s the inspiration behind the name of the fragrance? Killer Queen has been in my vocabulary since I was 15, […]

“I got that Justin Bieber please believe it…” The Biebs is taking a break from his recent reckless activities to promote his sensual new women’s fragrance The Key.  The Key, which is Justin Bieber’s third stab at a scent, is not being compared to his other (wildly successful) fragrances, largely due to the sleek and mature […]

The smell of success must be very sweet! Katy Perry has made quite a name for herself as a singer, but as of last night she can definitely consider herself a successful fragrance maker as well. The Teenage Dream singer hosted a fragrance sneak preview at the James B Duke Mansion in New York City, […]

It would be out of character for us to expect Madonna to do anything less than shocking to promote her new fragrance. And she didn’t disappoint. The latest ad campaign for the 54-year-old singer’s Truth or Dare fragrance features Madge completely topless. We have to admit: Madonna is in tip-top shape for someone her age! […]

Perfect timing! Nicki Minaj just dropped the visuals for her official Pink Friday fragrance commercial today – a Friday! The bleach blonde rapper is filmed lying on a bed of black roses in a flowing black dress. While picking one of the roses, she pricks herself and slowly begins to turn gold while the flowers around […]