Kanye West is officially in with Adidas, and it seems he’s just as excited for the brand collaboration as his fans are. During a recent visit to his hometown of Chicago, Kanye caught up with B96/Chicago to chat with Stylz & Roman on their radio show, and he dropped a bunch of gems when talking about […]

Despite hip-hop being known as a battle sport, Kanye West wants you to know that he and Drake are not playing that game. Rumors have been swirling that the Yeezus rapper was upset with Drake for signing a deal with Nike after ‘Ye blasted the brand for not giving him royalties from his shoe line. […]

After what seemed like a whirlwind of rants from Kanye West on his Yeezus tour, Kanye has finally put his boiling pot on simmer and retracted a couple of hasty statements. While on stage during his Yeezus tour stop in Brooklyn, Kanye let the world know that he has just signed a “new deal” before yelling, […]

It only took a couple of rants, some radio interviews, a few middle fingers to Nike, and the soul of the Red Octobers, but Kanye West’s collaboration with adidas is finally officiated. After Kanye announced the plans during radio press tours to support his Yeezus Tour, adidas has officially confirmed the collaboration with the Chicago […]

Kim Kardashian and Kanye West were in Miami this Thanksgiving, and judging by their mansion and luxury vehicle hopping, Kim is clearly living the good life. So it was no surprise that the new mommy wrote on her blog in honor of Thanksgiving, admitting that she’s thankful for old memories, but extra thankful for the new memories she’s […]

Long before baby North was a twinkle in her father’s eye, Kanye West was seen proudly prancing around alongside Kim Kardashian with the yet-to-be-released red Air Yeezy 3s strapped to his feet. Kim Kardashian Instagrammed the shoe, they were bestowed the unofficial name “Red Octobers,” they were name-dropped on Yeezus, and there was even a giveaway promoted by Kanye. Then, October […]

Your feet burn. Your ankles hurt. Your knees probably ache a little too, and this whole “running the city in heels” thing is actually getting quite boring. We feel you, girl. Sure, stilettos are cute for sexing things up every now and then, but what about those times when we want to successfully walk the […]

Brittney Griner caught the attention of the masses when she was a college basketball at Baylor University before advancing on to the Phoenix Mercury of the Women’s National Basketball Association, and now she is joining another team: Nike’s. With the inking of her latest contract to model for the sports brand, WNBA star Brittney Griner […]

Question: why do people stack their bread all winter long? Answer: So they can ball out in the summer time. Duuuh. The summer is the time of year where you get to floss all your latest gear. Nothing puts an outfit together like a new pair of sneakers. So the only question that remains is […]

When Brittney Griner steadily stepped up to the podium fighting back tears to accept her number 1 selection by the Phoenix Mercury in the WNBA Draft, she wasn’t prim and fidgety in a borrowed outfit out of her comfort zone; she was smartly dressed in a sleek white suit designed by the Emmy-nominated Kellen Richards, a stylist for […]

LeBron James is kind of a big deal. Bron-Bron is the second player to win four MVP titles in five years, joining an obviously very select group of four-time MVPs in the award’s 58-year history. To celebrate this momentous occasion, Nike will be releasing a special edition LeBron X MVP shoe and a new “Witness […]