Even though this is all new new, for American Apparel it’s the same old song.
The powers that be are not happy with the fact that AA uses semi-nude models, and they’ve already had a few advertisements banned because of models who appear to be under 16.
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This is not the apparel brand’s first spat with the Advertising Standards Authority (ASA) and if we had to guess, it probably won’t be the last. The new ban came as a result of numerous complaints about the ads.
The first complaint came from a woman who wanted to look at the brand’s website with her 12-year-old daughter, and said she found 23 images advertising stockings and hosiery that were ‘unnecessarily sexual’ and inappropriate to be seen by children
A second complaint objected to images of what appeared to be a young girl with her breasts visible through a shirt and others featuring ‘overtly sexual’ poses.
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According to the Daily Mail, the ASA responded to the ads’ ban by saying:
We considered both poses were sexually provocative and concluded that the images were irresponsible and likely to cause widespread offense, because they were displayed on a website which could be viewed by, and was likely to have appeal to, children under 16 years of age.
The photographs causing such a stir are still on the website and still very much uncensored. You can check out the uncensored NSFW photos in the gallery above.
SOURCE: Daily Mail
