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Justin Bieber is not giving anyone reason to forget his name. The 16 year-old world-wide phenom is steadfast growing his brand.With a best-selling book, a collectible doll, and a line of nail color to the pint-sized pop stars credit, it was only a matter of time before Bieber-mania invaded the perfume counter with ‘My World’.

In a spectacular collision of pretty things and pretty boys, the ubiquitous pop star and budding teen tycoon is following in the footsteps of other pop perfumers — such as Britney Spears, Christina Aguilera, and Lady Gaga ,by inking an agreement with newly-formed beauty brand Etoile Nation to unveil a fruity fragrance that will arrive at Wal-Mart retailers across the US this Black Friday (That’s the day after Thanksgiving for those not in-the-know…)

But dont fret your little head, The Bieb’s not leaving anyone out! The scent is for Biebers and Biebettes, it come in a four pack unisex kit and is incased in wristbands and dog tags! Obviously he thought a bottle was so passe!

Check out Bieber and some other celebs at the Variety’s 4th Annual Youth Event 

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Thanks to Just Jared for the dope pictures!