Santa Fe, New Mexico

Source: Robert Alexander / Getty

Brand: Home Depot

Reason: The Home Improvement company posted an offensive twitpic that stirred up a lot of controversy. The photo showed two African American drummers and a person wearing a gorilla mask seated in between them. The caption read, “Which drummer is not like the others?” The photo, which was part of a ‘College Gameday’ promotion, was quickly removed just before the retail company’s spokesman, Stephen Holmes, released a statement telling Huffington Post, “We have zero tolerance for anything so stupid and offensive,” and that they’re “closely reviewing our social media procedures to determine how this could have happened, and how to ensure it never happens again.”


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