The Daily Grind Video

The infamous dress that broke the internet last week may still be a hot button topic in your household (btw, it’s definitely blue and black), but the Southern African branch of the Salvation Army found a way to change the conversation trajectory surrounding the online phenomenon into some serious (and necessary) territory.

The branch tweeted the above image of a woman covered in black and blue bruises wearing the white and gold dress — a hue that only some of us could see. The message, a PSA for domestic violence, reads: “Why is it so hard to see black and blue? The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”

According to the Washington Post, the ad was designed by the Ireland/Davenport agency in Johannesburg. It ran in the Cape Times Newspaper on Friday morning.

“They linked it to the work TSA [the Salvation Army] does with abused women and children and trafficked women,” Carin A. Holmes of the Salvation Army’s Southern Africa territory told The Washington Post in an e-mail. “We have two homes for abused women and children, Carehaven in Cape Town and Beth Shan in Johannesburg. TSA in South Africa brings awareness to this problem, which is huge.”

Agreed. No matter what color the dress, domestic violence should always appear the same to everyone — as a huge, unacceptable problem.

SOURCE: WashPost | PHOTO CREDIT: Twitter

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