Alicia Keys and Swizz Beatz were seen last night arriving for the premiere of Five at the Skylight theater in New York City. With a stellar I Heart Radio performance, movie premiere and newborn child, how does Alicia do it all?! Miss Keys is likely still feeling the fatigue from her strong performance at the […]

I’ve been in the beautiful city of Hong Kong for almost a week now. I am here to raise money for the Diamond Empowerment Fund (DEF), my non-profit organization which is dedicated to supporting the empowerment of African youth. The event I’m here for, Diamonds in Sky: Hong Kong is already off to an amazing start!  […]

Alicia Keys and Swizz Beatz are putting the recent rumors that there’s trouble in paradise to rest. The couple was spotted leaving their home in Tribeca, New York over the weekend, when the power duo rounded up their kids for a family day out. These boys couldn’t be any cuter! Baby Egypt rocked penny loafers […]

Alicia Keys and her hubby Swizz Beatz looked fashionable and in love yesterday as they stepped out in New York City for New York Fashion Week. PHOTOS: Alicia Keys And Egypt Step Out Of Their NYC Home The happy couple were photographed attending Alexander Wang’s Spring/Summer 2012 show. Both A Keys and Swizzy looked super […]

4 It’s traditional that every Labor Day weekend in NYC, all roads lead to Brooklyn for the West Indian Labor Day Carnival. It’s also traditional that this week in the music business is the calm before the storm. The storm being the 4th quarter of the year when the biggest artists line up to drop […]

Swizz Beatz and Chris Brown brought Reeboks back at the Reebok Classics Party In Las Vegas.  Mega producer Swizz Beatz has been slated as the new face of Reebok sneakers, and he’s enlisted the help of his homie R&B singer Chris Brown.  While Chris Brown is bringing snapbacks back, Swizz Beatz is bringing Reeboks back.  […]

Swizz Beatz tweeted a picture of all his boys. Along with Kasseem Dean Jr was his son with Alicia Keys baby Egypt. Swizz is a great dad and awesome business man, as he’s trying to instill great values in his boys. PHOTOS: Alicia Keys Is On Bikini Mom Duty With Egypt Could one those be […]

Yesterday after a tweet came out from Jay-Z‘s account saying “201 Mulberry Street NYC,” all of NYC went into a frenzy. It turns out he, or whoever tweets from his name, was giving out the address of an event space in downtown NYC where a Watch The Throne pop-up store was about to open. Last […]

Ain’t no party like an “International Party.” Swizz Beatz and his wifey R&B singer Alicia Keys get the party popping in their new video “International Party.”  Alicia and Swizz have a few good reasons to party. With the arrival of their adorable son Egypt and the reconcilation between Mashonda and Alicia, Swizz and Alicia should […]

Alicia Keys and son Egypt did their best to beat the heat yesterday, July 22, by spending their day playing in a pool in Miami. Alicia took her adorable baby boy shopping at a local toy store earlier in the day before throwing on a royal blue bikini and putting a Burberry bathing suit on her […]

Producer and visual artist Swizz Beatz, along with Reebok and a handful of global celebrities, launched the “Reethym of Lite” campaign last night at eSpace on NYC’s West Side. PHOTOS: Swizz Beatz, Reebok & Pepsi Bottle The Bronx  The campaign celebrates the new Reebok Lite footwear and apparel collection — iconic Reebok styles with cutting-edge technology […]

Alicia Keys was spotted in the Big Apple yesterday with her step-son Kareem and her newborn baby, Egypt. Kareem is from her husband Swizz Beatz‘s first marriage to singer Mashonda.  Alicia Keys And Swizz Beatz Premiere Baby Egypt! (PHOTOS) The trio looked cute, casual and happy as they pounded the pavement and did a little shopping.  In […]