The future of print journalism is entirely uncertain and the new statistics detailing readership for your favorite magazines probably supports the death of print postulation.
Vogue magazine averaged 360,400 copies in the first half of the year, a total 12.7 percent increase in numbers.
That’s good news for Vogue, but bad news for all your other favorite fashion magazines who saw sales take a dive. Vogue’s sales increased in over 100,000 copies, thanks to the March issue featuring Lady Gaga.
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Unfortunately, all other fashion magazines dropped in total percentage in the first half of the year, with the exception of Allure mag which remained flat, according to WWD.
WWD also reports that InStyle mag dropped 8 percent, but still remains the leader at the newsstands. Marie Claire is down 21.5 percent in single-copy sales. Glamour is down 17.5 percent and Harper’s Bazaar magazine is down a total of 14.5 percent in the first half of the year.
After the break, see how other magazines performed.
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InStyle mag dropped 8 percent, but still remains the leader at the newsstands.
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“Our category in particular rises and falls when there are big strong female movies,” editor-in-chief of Marie Claire Joanna Coles said, referring to earlier successes like Sex in the City 2.
“This year, the movies for women have been much less interesting.”
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Kim Kardashian’s winning cover of Glamour in February resulted in a 19.8 percent increase of previous sales, but in total Glamour decreased 17.5 percent in single-copy sales.
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Harper’s Bazaar experimented, covering stars like Julianna Margulies who were a little out of the norm for them, resulting in the lowest sales of the period, decreasing in a total of 14.3 percent.
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W magazine is prominent at your local newsstand and with the March cover of Mila Kunis, they had a 21.6 percent increase in sales, but remained down 118 percent.
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People Style Watch usually does well in the newsstands. The Lauren Conrad April cover continues to hold their spot for best cover with 13.4 percent, but in total there was a 11.8 percent decrease in sales for the year.
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Elle counted Katy Perry as a newsstand winner in the first half with 18.5 percent increase, but was also down 9 percent to 250,056 copies.
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Lucky continued its downward trend on the newsstand, declining 9 percent with Heidi Klum remaining as the top sold cover at 16.9 percent.
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Allure magazine remains flat, with Lauren Conrad as the top issue at a 14.8 percent increase.
