Just when we thought Rihanna’s collaboration with MAC was nearing it’s end with it’s December 5th, RiRI holiday collection… halt! not so fast!
The cosmetic line is loving the singer so much they have now made her the spokesperson for their Viva Glam lipstick campaign.
In case you need more of a reason to spend your dollars on some new lip, MAC is donating 100% of the proceeds from the lipstick to AIDS research and the initiative has already raised over $250 Million for the MAC AIDS fund.
Ri Ri recently told WWD:
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever colour you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
And the love is mutual. John Demsey, group president of the Estée Lauder, MAC’s parent company says:
“We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long-term one.” And boy are we happy about that! Happy shopping, ladies.
Ladies, get start stacking your coins. The collection is set to hit stores in January 2014.
SOURCE: Grazia Daily | PHOTO CREDIT: Instagram