James Franco is a man who is never satisfied with doing just one thing. The 127 Hours actor is now adding director to his resume. His first completed work comes in the form of three viral videos for denim based retail line 7 for All Mankind.
The videos are all set in California and depict a youthful, carefree lifestyle as imagined by Franco himself.
The first video follows party girl Lily Donaldson throughout the day, while the second video follows a group of twenty-somethings as they celebrate a birthday. The third clip follows around socialite Henry Hopper as he parties throughout the day.
All three are fictional characters and events by Franco, but everyone in each video is fully decked in clothing from 7 for All Mankind.
You can check out all the James Franco-directed videos below as well as a behind the scenes video of James doing his thing in the video above.
Episode 1: Lily Donaldson
Episode 2: Birthday Party
Episode 3: Henry Hopper
