Prada’s Fall/Winter 2012 print ad campaign was full of geometric shapes and color blocking, and they now have a short video to go along the concept!
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Directed by Steven Meisel, who also shot the print ads, the video features an intense game of chess and a fashion face-off. The clip stays true to the video game theme, and includes intense stare downs, as well as intense make-up.
The fashion house described their campaign as:
“A virtual labyrinth of fantasy and reality. Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame. The effect of the campaign is a new take on beauty and a futuristic vision of fantasy and desire.”
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Check out the short film above to see the models fashionably ready for combat!
