Band Of Outsiders was always perfect for the cool preppy kid who wanted to look good without looking like he tried too hard. For their Spring 2013 runway show, the brand will be having a fashion show unlike anyone has ever seen – perfect for a brand as effortlessly cool as Band Of Outsiders.
Said to be the “longest fashion show ever,” Band Of Outsiders’ presentation will begin on June 27th, will have only one model and last for 60 hours!
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The model will come down the runway wearing a different outfit every 90 minutes and will only walk between the hours of 9am and 9pm. He will live in a small compartment built from cardboard and wooden planks that will be placed adjacent to an anonymous gallery in Paris for all to see.
Every time he leaves the structure, he will be photographed, given a prop for the next time he walks down the runway, acquire the next set of clothes he will be wearing and use the bathroom if necessary.
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The entire show will be streamed live via Band of Outsiders’ Longest Show Ever website and the pictures taken of the model each time he emerges from his structure will then be put on display at the adjacent gallery.
For a full detailed explanation of how exactly the show will be handled, take a look at the rules of the show in the gallery above.
We can’t wait to see how this turns out!
