Reeling after disappointing end of year sales figures, bargain retailer Target announced last week that it will test mini Apple stores in 25 of its locations.
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Target currently sells some Apple products in its stores, things like iPads and iPods and Apple accessories, but this will mark the first time the chain will allow an expanded presence for the Cupertino based company.
A Target spokeswoman, Dustee Jenkins, described the store-within-a store as “expanded displays” of Apple products, and declined to express how the products will be displayed, according to the New York Times who interviewed her.
Target’s Apple announcement comes after the brand announced a separate program called The Shops at Target, where small boutiques sell products in its stores for six weeks at a time, beginning in May.
Target will showcase five local stores, like Polka Dog Bakery in Boston, which sells pet food and accessories, and The Webster in Miami, which sells clothing.
