Filmmakers from Invisible Children, the nonprofit group that produced a hugely popular half-hour documentary about the Ugandan warlord Joseph Kony, says it will release a new film Monday responding to criticism and questions over its approach.
STORY: Stop Hatin’! Kony 2012 Creator Addresses All The Critics
The “KONY 2012” video that dropped last Monday has garnered more than 72 million views on YouTube by late Sunday night.
But as the popularity of the video continues to grow, questions about Invisible Children’s intentions are drumming up concern about the group’s transparency and whether the social media frenzy was too little, too late.
Ben Keesey, the group’s chief executive said on CNN’s Newsroom:
“There’s nothing to hide — Invisible Children has been transparent since 2004, when we started. That’s our intention and we want to show that this campaign is part of a model and strategy that’s comprehensive.”
He said the group planned to release a 10-minute video Monday “that clicks through some of the questions.”
The interview with Keesey and Jason Russell, the director of the video and one the founders of Invisible Children, followed fierce debate online and in the news media over the group’s methods and strategy.
Russell said he had been a little surprised by some of the criticism. “I didn’t know there was that much tension,” he said.
Many have been questioning the motives of the KONY 2012 campaign and this latest video will hopefully put an end to those concerns.
